My responsibilities
Planned and Conducted User Research
Led usability tests, interviews, and surveys to understand user needs, behaviors, and pain points across client websites and digital campaigns.
Created Wireframes and High-Fidelity UI Designs
Designed intuitive, responsive user interfaces for eCommerce and marketing websites, using tools like Figma or Adobe XD, aligned with client goals and brand guidelines.
Improved Conversion Rates through UX Optimization
Identified friction points in user journeys and redesigned pages or components (e.g., landing pages, checkout flows) to boost engagement and conversion.
Developed and Maintained Design Systems
Built scalable UI components and style guides to ensure design consistency and reusability across multiple client sites and campaigns.
Collaborated Cross-Functionally
Worked closely with PPC specialists, developers, SEO teams, and account managers to align design solutions with marketing strategy and technical constraints.
Presented Research Insights and Design Rationales
Delivered clear, data-backed presentations to clients and internal teams, demonstrating how design decisions supported business outcomes and user needs.
Working in a fast paced digital agency
At Add People, a leading digital marketing agency based in the UK, I served as a Senior UI Designer and Researcher. My role involved collaborating with various clients to enhance their digital experiences through research design and usability testing. By implementing conversion-focused UI solutions, I helped businesses effectively engage their audiences and achieve their marketing goals. Working alongside a team of over 250 professionals, I contributed to Add People's mission of supporting small to medium-sized businesses.
User Interaction and Visual Design
This portfolio showcases a collection of UI designs created with a strong emphasis on Conversion Rate Optimization. Each interface is designed not only for aesthetic appeal but also to effectively lead users toward important actions—such as submitting a form, making a purchase, or requesting a quote. By blending data-driven insights with user-focused design principles, these projects strive to eliminate, foster trust, and achieve tangible business outcomes.
User Research
This section showcases my method for conducting user research—collecting genuine insights to guide more informed design choices. Utilizing such as interviews, surveys, heatmaps, and usability testing, each approach was selected to reveal users' thoughts, feelings, and behaviors. The objective remained consistent: to pinpoint pain points, confirm assumptions, and ensure that every design solution is based on real user needs.
